What is a CPC Affiliate Program?

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A CPC affiliate program is a form of affiliate marketing where affiliates earn money each time a user clicks on an advertisement or affiliate link, regardless of whether a purchase is made or not. In simpler terms, you're paid for the traffic you bring to a website. The amount you earn per click can vary based on the niche, the affiliate program, and the quality of traffic you deliver.


This model contrasts with the CPA (Cost Per Action) model, where affiliates earn a commission only when a specific action (such as a sale or sign-up) is completed. CPC (Cost Per Click) programs can be particularly attractive to those who may not have the resources to generate conversions but can drive traffic to the right landing pages.

How Do CPC Affiliate Programs Work?

The mechanics of a CPC affiliate program are simple:

• Join an Affiliate Network or Program: The first step is to join a CPC affiliate program or network that aligns with your niche.
• Generate Affiliate Links: After joining, you’ll be given unique affiliate links or banners. These are the links you'll use to promote products or services on your website, blog, social media, or any other digital platform.
• Drive Traffic: Your goal is to drive traffic to these affiliate links. The more people that click on these links, the more money you’ll earn.
• Earn Revenue: Each time a user clicks on your affiliate link, you earn a fixed amount per click. This is your commission.

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