Localizing Esports for India

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Esports is huge globally, but I feel it still has untapped potential in India. Localization could play a big role—imagine tournaments themed around cricket or Indian festivals. Do you think developers are focusing enough on esports localization, or is it still in its early stages here?

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Esports localization is a growing trend, as mentioned in this article https://www.pwmania.com/how-online-g...ized-for-india. Developers are starting to integrate local themes in tournaments. For instance, PUBG Mobile hosted Diwali events with exclusive rewards. The article suggests there’s room for more, like incorporating regional games into esports to connect with a broader audience.

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Regionalizing esports events could be a game changer. Imagine tournaments where participants use culturally inspired skins or compete in Indian-themed maps. It’s a win-win—boosting local engagement while also bringing a fresh flavor to the global esports stage.