Gaming and Monetization

[N.047297866]

I’ve always been curious about how free-to-play games earn revenue. In India, where pricing sensitivity is a factor, do games rely more on ads or in-app purchases? How do they maintain a balance between monetization and a good user experience?

[N.047297867]

Interesting question! This article https://www.psu.com/news/top-5-onlin...ndian-players/ highlights how games like BGMI balance in-app purchases with ads. Players can buy skins and battle passes, while casual games like Ludo King rely more on ads. Offering value without forcing payments is key, and Indian developers are refining this balance well.

[N.047297868]

That’s true. Games like Clash of Clans also use freemium models, letting players progress without spending but adding tempting perks for paying users. Ads in casual games work best when they reward players without being intrusive. This balance ensures players stay engaged while supporting developers.